The campaign aimed to create global awareness of the new Dior Forever Foundation, showcasing the wide range of shades available. Winning at B2B Influencer Marketing September 22, 2020 The campaign was to celebrate the launch of Dior's Forever Foundation, which is a range with 67 unique foundation shades.Ħ7 Shades of Skin: How Buttermilk Delivered Dior's Most Inclusive Influencer Activation to Date via /xrZnjye9zB The Gold Winner for the Best Beauty Campaign at the 2020 Influencer Marketing Awards was Dior, who teamed with the influencer marketing agency, Buttermilk. The campaign generated 68.4M total potential impressions, 7.714M views, and 739.4K comments, likes, and shares for a combined 8.6M total combined engagements. Ultimately, 95 influencers created 612 posts. Absolut Vodka has never forgotten its roots in Southern Sweden - it sources, distills, bottles and sends its vodka across the world from its base here. They also learnt of Absolut's commitment to sustainability & of its contribution to the local area. They also put together a photoshoot recreating the historic march at Stonewall with renowned artist and advocate David Lachapelle. Events included a four-day immersion in ABSOLUT's commitment to sustainability at its Swedish production facility. Collaborators brought their fans and followers into unique brand experiences showcasing ABSOLUT'S commitments to people and the planet. The company created a series of experiential events shared across social media, particularly Instagram and Twitter.

Influencers ranged from eco-conscious sustainability advocates to LGBTQ influencers and allies. The campaign lasted for more than eight months.Ĭollectively assembled an 'activist army' of bold tastemakers with a passion for protecting the planet and its people for the brand. The primary objective of the campaign was to increase impressions and social engagement. This influencer campaign was the Gold Winner for the Best Food and Drink Campaign at the 2020 Influencer Marketing Awards.

The ABSOLUT Company worked with influencer agency Collectively to create a series of people and planet-centered influencer activations. ABSOLUT Planet Earth's Favorite Vodka Campaign Clash of the Corps - an Original Fuse Docu-seriesġ. Häagen-Dazs BOGO Promotions at Duane Reade and Walgreens Stores

Anthem of Us Campaign for Bedrock Real Estate, Detroit The Pepsi Emoji Product-line at Walgreens Stores

Digital activation ideas 2020