It should be original, well-researched, in-depth, and well-structured. Therefore, the content on your website should provide valuable information relevant to the searcher’s intent. Well-written content is one of the most significant of Google’s 200+ ranking factors. However, for the best results, you should make sure to pay extra attention to all the factors on our list, as each one of them can significantly boost your organic traffic. The good news is that you won’t have to focus on all 200+ ranking factors Google’s algorithm uses to rank pages. Instead, your strategy should aim to include and connect multiple ranking factors. Granted, while some may be more impactful than others, you won’t go far or rank high by simply focusing on a single ranking factor. However, before we begin, you should know that the factors on our list are not sorted in any particular order and are of equal importance.

Now that you know the basics, you are ready to learn more about the most important ranking factors we have prepared for you. So how does the Google algorithm work?Īs far as Google goes, its algorithm uses more than 200 different ranking factors that determine the fate of any published page on the web. Web crawlers rely on an algorithm to determine which page is relevant to the user query, and each search engine has its specific algorithm. While doing so, web crawlers determine the relevance of each web page to a specific search engine query and rank the page accordingly. Web crawlers discover URLs, review and categorize pages, oo-follow hyperlinks on any page they visit, then repeat the process. Google ranks search results by using software known as web crawlers that scan and index web pages. We will highlight some of the most relevant factors that can help you rank and show you how to improve your online presence by taking advantage of the SEO ranking factors on our list. To optimize a website, SEO professionals rely on numerous search engine ranking factors, and in this article, we will tell you everything you need to know about them. By optimizing a website, a business can increase the organic traffic to its website, which can generate more leads and sales and result in a significant boost to a business’s revenue. Search engine optimization is essential for any business or organization that wants to rank high on SERPs.

Search engine ranking track